Seminole Hard Rock Tampa Names Andy Matheis Senior Vice President of Marketing

Seminole Hard Rock Hotel & Casino Tampa, one of Florida’s largest casino resorts, announced Thursday the appointment of Andy Matheis as Senior Vice President of Marketing. Matheis will lead the property’s marketing team and oversee strategic initiatives intended to strengthen the brand, enhance guest engagement, and drive continued growth.

The appointment comes as the Seminole Tribe of Florida continues to expand its gaming operations under a new compact that allows roulette and craps, and as the Tampa property competes with other Florida casino destinations for visitors. For video poker players who frequent the property, the change in marketing leadership could signal shifts in how the casino promotes its gaming floor, including its video poker and poker room offerings.

Key facts

Who is Andy Matheis

Matheis joins Seminole Hard Rock Tampa with nearly 20 years of experience in gaming and hospitality marketing. Most recently, he served as Caesars Entertainment Senior Vice President of Marketing and Regional Chief Marketing Officer, where he oversaw integrated marketing efforts across the company’s eight Las Vegas resort properties. During his tenure, Matheis refined brand positioning, strengthened customer engagement, and delivered measurable business results in one of the most competitive gaming and entertainment markets in the world.

According to a news release, Matheis built a reputation for “combining strategic discipline with creative innovation, leading high-performing teams, developing differentiated campaigns and elevating guest experiences across local, regional and destination markets.” The release added that his leadership and approach “closely align with the vision for the property and the experience delivered to guests.”

What this means for the Tampa casino

Seminole Hard Rock Tampa is the flagship casino property of the Seminole Tribe of Florida outside of Hollywood, offering a large gaming floor with hundreds of slot machines, table games, and a dedicated poker room that hosts daily tournaments and cash games. Video poker players have access to a wide selection of machines, including multi-hand and progressive jackpot titles.

A new marketing chief at a property of this scale typically influences how the casino communicates with its player base. For video poker and poker enthusiasts, the key areas to watch include:

• Player rewards and comps: Matheis’s background in loyalty marketing at Caesars (which operates the Total Rewards program) could bring new approaches to the Seminole Wild Card loyalty program.
• Tournament and event scheduling: Marketing leadership often decides how to allocate resources for poker tournaments, video poker promotions, and seasonal events.
• Casino floor promotions: Changes in how the casino highlights its video poker offerings, including multiplier days, drawings, and mailer offers, may follow.

No specific changes have been announced, and the Seminole Hard Rock Tampa poker room and video poker selection remain unchanged for now. The appointment is a leadership move, not a policy change.

Why this matters for video poker players

Seminole Hard Rock Tampa is one of the few Florida casinos that offers a dedicated poker room and a wide range of video poker denominations. The property’s marketing strategy directly affects how players learn about promotions, earn comps, and decide when to visit. A marketing executive with deep Las Vegas experience may bring new ideas to the Florida market, but it is too early to predict specific outcomes.

For regular players, the appointment is worth monitoring. If Matheis introduces changes similar to those he implemented at Caesars — such as tiered rewards, targeted offers, or enhanced tournament structures — the Tampa property could become more competitive with other Florida casino resorts.

Source: CDC Gaming Reports – “Florida: Seminole Hard Rock Hotel & Casino Tampa names Andy Matheis as Senior Vice President of Marketing” (July 30, 2026). https://cdcgaming.com/florida-seminole-hard-rock-hotel-casino-tampa-names-andy-matheis-as-senior-vice-president-of-marketing/